We test (local) SEO & GEO claims ourselves.
We are no parrots!
Local SEO Lab
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Join the waitlist. When a spot opens, you hear it first. Meanwhile, read our public test cases for free: Reddit, YouTube Shorts, citations, schema and new domains.
No spam. You only hear from us when a spot opens up.
See the 2026 test log · WhatsApp +31 6 38048347
Every test returns in the books by Gijs Bodenstaff on local SEO and AI search. Order his books on Amazon.
Fastest recorded top 3: about 16 hours after the first theme ZIP. Technical score 100 within 25 minutes. Eight hours is not yet proven.
No structured data, copyright 2018, and still named first in Google AI Mode.
energieadviseuralkmaar.nl, maagverkleining-info.nl and minigastricbypass.nl. What the screenshots and Search Console do and do not prove.
In-depth reviews with photos and video from a Local Guide at level 7 and 8: 3,165 to 6,082 views in three days per contribution, 5.01 million in 2025.
Tested with a baseline on several profiles: no effect on ranking, impressions or call clicks.
What the speed at which reviews come in does to rankings. Whitehat, on 6 Dutch businesses.
500 Google Business Profiles, six months of fieldwork. 90% has no review management process.
How to increase Google Maps visibility without extra locations. The report is in the members' archive.
100 smartphones navigated from Amersfoort to Aran in Soest. #1 in the Local Pack within 48 hours, 2,000 euros extra revenue for about 750 euros.
Two AI Shorts with time-stamped transcripts, started on 22 April at 22:45. Within an hour Google AI presented the invented hobby as fact.
One Reddit post with comments from three accounts with earned karma. Gemini gave a complete profile 4 minutes later, Google AI Overviews followed after 9 minutes.
Click a test for the public summary. The full method and raw data are for members.
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KlarnaEvery month one in-depth Local SEO experiment, before it goes public.
Complete datasets. Geo-grids, before-after comparisons, ranking data.
Step-by-step approach for members only. Apply it tomorrow.
Ask questions and share results in our private Slack/Discord.
Monthly live session to ask the Local Mad Scientist direct questions.
"After LocalSEOLab's experiment we rank #1 on all target keywords in Soest. We get new customers every week. This really works."
See the Aran case with making-of and videos
Schedule Free Consultation100 phones navigated from Amersfoort to Aran in Soest: #1 in the Local Pack within 48 hours (May and June 2026). The video is an AI announcement; read the case of the Google Maps hack with 100 phones. Methodology, geo-grids and raw data are for members.
SEO is a unique industry where success and failure are determined by "black box" algorithms. The Local Mad Scientists rigorously test various SEO hypotheses. The complete methodology, exact steps and raw data remain exclusively for paying members.
Fully within Google's guidelines. Low risk, long-term building.
Techniques at the edge of the rules. We document risks honestly.
Test sites only. We measure what works so you can choose wisely.
Summaries of our experiments are public. Full methodology and raw data are exclusively for paying members.
No structured data, no alt texts, copyright 2018. Still Google AI Mode named Postmapartyverhuur.nl first…
No structured data, no alt texts, copyright 2018. Still Google AI Mode named Postmapartyverhuur.nl first…
Three brand-new domains, AI-only content, a domain at 0.86 euros a year and hosting at…
Claim a domain, AI content, web design, Search Console and top 3 within 8 hours?…
A Local Guide account at level 7 and 8, with detailed reviews, photos and videos.…
Citations are sold as a ranking booster. Two hundred were bought and measured against a…
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